Sales Presentations - Use Pictures & Graphics!

The Sales Pitch – Graphic Content

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A picture might not really be worth quite a thousand words, but they can be invaluable when creating an impression.

When and how should you make use of pictures and visual representations to best effect? Our team lists 3 simple examples for you to try

Tactic 1: Use a simple graphic or graphics to convey meaning without text.

Example: Slide 2 of your presentation can be a picture of a persons hand holding an iPhone. We can all relate to that.

Holding a phone at work

Why It Works: Pictures are often more effective than words. We’ve all heard the cliché I’ve paraphrased above. In presentations, pictures can help you create a connection with your audience! Rather than telling them everything word for word, you’re giving them the opportunity to interpret. This builds trust.

Tactic 2: Use icons to provide a simple visual of statistics you’re comparing rather than spieling them out.

Example: Slide 18 uses people icons to emphasise the difference between 25 out of 100 people compared to 88 out of 100.





Why It Works: Humans process visual cues 60,000 times faster than text!

Tactic 3: Include statistics that tie real success to the benefits you’re mentioning in your pitch.

Example: “40% rise in customer retention”.

40 percent increase

Why It Works: Precise and provable details establish trust in both you and your product or service.

Sales Presentation Coach
Sales Presentation Coach
Helping people in business present and sell successfully with confidence through consultancy, coaching and training to build structure, capability and credibility with your audience.

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